What is "media diversity"?

Guess I’ll need that for my exam on Wednesday - at least as a snippet. So I use this topic to break the series of “useless” tagged entries… First there are two perspectives on this topic on is more macro-economical and quantitative, and considers the different available media offerings in a country e.g. the topic that German Publishing giant Springer (who among other things publishes “Bild” – Germany’s most read tabloid) was not allowed to take over the private TV broadcaster ProSiebenSat.1. So if there would only be one or two big companies running all the media in a country you could consider the media diversity as very shallow.

The other approach towards media diversity is more micro-economical and qualitative. This is more the perspective I want to use when I’m writing about media diversity related to teaching. Here you can consider it as the “use of different tools, media types and materials”. So in this context we might just consider it as many different media channels, which are used. Talking about inevitably the various possibilities of the internet may strike us. It can’t be regarded as one media channel, but has to be analyzed more deeply to get an overview over the different channels there.

Further thoughts on this topic are appreciated!

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  1. Soli says:

    *Echt interessantes Thema, aber ich hätte in keinem Blog der Welt englisch darüber berichtet <strong>g</strong>
    Viel Erfolg!

  2. Jürgen Hösch says:

    *Hatte sowieso die Notizen da.. und irgendwie hatte ich den Drang verspürt das zu übersetzen.. Bin anscheinend unglücklich, wenn cih auf dt. arbeiten muss.. *michgestörtfühl*.
    Leider wird die Prüfungsordnung irgendwo verbieten, die Klausur auf Englisch zu bearbeiten.. Das wär ein Spaß ;-)


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