Impossible is nothing

Quite a catchy phrase isn't it? Somehow it came back into my mind yesterday. Adidas introduced it in 2004 as a worldwide campaign and it was a quite visible capaign during the recent worldcup (Jose +10).

“Impossible is just big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary.”


That's optimistic - exactly my cup of tea :-)

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