Viral marketing - an approach to promote a student party

At our summer partycipate at the Sandstraße there was a really great after hour at the Nelson Lounge.After the event it was clear that it would be a great place for some small but intense parties! So my friend Thomas had the idea for a party there. Unluckily the party team of was not very convinced of celebrating at this venue. But although there was not much support to expect from the idea for a party was born. A “Sandkerwa® Wake-Up-Party”.

The day before the Sandkerwa starts is traditionally a good day to party since the opening restriction at the festival area don’t yet apply (parties are only allowed until 1am during the festival) and everyone can’t expect to party. But how can we promote such a party without too much effort, and without the help of a small teaser on to inform the students?
The plan to do this is quite easy – convince enough opinion leaders to join the party and make them tell there friends. This approach should be sufficient to fill a small party location like the Nelson Lounge. And as we all remember – it worked for the first participate–parties, too. The approach five years ago was different:

  • There were flyers (at least basic ones) to promote the event.
  • It took place during the semester, when a lot of students were in town.
  • There was a group of ten people personally inviting all the friends they met at the university (I very well remember To walking from table to table at the university cafeteria inviting people).
  • And last but not least there was advertisement running all over the small platform (which of course had only a very limited number of users at this time

This time we

  • personally invited all (about 70) members (pointing out the outstanding atmosphere at the last party at the Nelson Lounge)
  • Initiated a meeting of Bamberg's Bloggers at the Party
  • Made the party a Channel-party inviting all users of the Chat.
  • Created a group for the party at the social software platform “” and invited all kind of people to join it
  • Initiated a thread at the board promoting several events at the Sandkerwa – but of course placing the emphasis on the fact that Wake-Up party is the place to be on Wednesday
  • Promote the Party via message board signature “Mi, 23.8. Wake-up Party - die Sandkerwa(R) ist da in der NELSON LOUNGE”
  • Promoted via my blog
  • Added the date to the Terminkalender
  • Had DJ Funboy promoting the party

So, let's hope that our efforts will be rewarded with success!

Defined tags for this entry: , ,


  1. Sandkerwa – Day0 – The Wake-Up Party

    Since I will have at least one picture gallery to announce every day (I’m doing the photography stuff for, I will try to give a short review after each of the festival days. As you know we started early this year having a Wake-Up Party at t

  2. Questionnaire 2006

    I had this meme last year, and I thought it might be nice to answer it again. Last year it was dominated by issues during my stay in Malaysia. Guess this year it's a little less extraordinary.Gained or lost weight? – Don't know, don't care - my friends


Display comments as (Linear | Threaded)

  1. Sabine says:

    *Klingt nach Einladung 2.0

    Hm, jetzt wo ich das so lese, schwindet die Lust hinzugehen, ein wenig. Hm.

  2. paule says:

    *oh, aber es hat sich doch wirklich gelohnt, hingegangen zu sein! klein aber definitiv fein würd ich sagen!

    achja, jay, erzähl doch mal die geschichte von deinem velo ;-)

  3. Sabine says:

    *Jep, schey wars, wenn auch die Nebenwirkungen grad noch weng zu lang anhalten...

Add Comment

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
HTML-Tags will be converted to Entities.
Standard emoticons like :-) and ;-) are converted to images.
Gravatar, Favatar, Pavatar author images supported.