Guess I’ll need that for my exam on Wednesday - at least as a snippet. So I use this topic to break the series of “useless” tagged entries… First there are two perspectives on this topic on is more macro-economical and quantitative, and considers the different available media offerings in a country e.g. the topic that German Publishing giant Springer (who among other things publishes “Bild” – Germany’s most read tabloid) was not allowed to take over the private TV broadcaster ProSiebenSat.1. So if there would only be one or two big companies running all the media in a country you could consider the media diversity as very shallow.

The other approach towards media diversity is more micro-economical and qualitative. This is more the perspective I want to use when I’m writing about media diversity related to teaching. Here you can consider it as the “use of different tools, media types and materials”. So in this context we might just consider it as many different media channels, which are used. Talking about inevitably the various possibilities of the internet may strike us. It can’t be regarded as one media channel, but has to be analyzed more deeply to get an overview over the different channels there.

Further thoughts on this topic are appreciated!

This entry was posted by Jürgen Hösch on Sunday, March 12. 2006 at 13:00. and is filed under Media, on subject. You can leave a response, or trackback from your own blog.